AI Creative Studio
An all-in-one AI solution democratizing content creation. Purpose built to eliminate the entry barrier for creative asset production and empower advertisers of all sizes to boost ad campaigns, spark creative inspiration, and explore emerging AI technologies.
Creative Studio has an intuitive workflow with auto scene generation enabling advertisers with no prompting experience to produce personalized creative assets tailored to their products and brand signals in minutes. With user entered prompts Creative Studio generates engaging custom visuals. Advertisers can further customize assets with aspect ratios, reference images, styles, and effects before generating.
Editing tools make tuning AI creations quick and easy. Creative Studio helps restyle, remix, reframe, add or remove objects, and turn images into short animated videos. With text, logo, or call to action overlays Creative Studio empowers advertisers to produce beautiful, optimized campaign-ready content in minutes.
PROBLEM
Most advertisers lack experience in prompting for effective ad imagery generation.
SOLUTION
I co-developed a sophisticated scene generation system automatically producing ad-ready prompts.
A simple, intuitive workflow eliminates the barrier to entry—advertisers enter up to 10 ASINs (products) or one or more product images and click generate. No prompt needed.
Under the hood the scene generation system automatically analyzes the amazon product detail pages, brand store, preexisting content, target audiences, and available brand signals. It formulates multiple strategies and concepts, and delivers custom tailored prompts for a variety of scenes. Prompts are optimized for product relevance, brand alignment, and target audience appeal. The system follows effective design guidelines for highly performant, evocative advertisement images and uses careful terminology to reduce potential image defects, increase human diversity, and follow strict Responsive AI guardrails.
I engineered the system prompt at the core of automatic scene generation following a modular and dynamic approach. Modules are dynamically injected into the instruction set based on analyzed inputs, a deep understanding of design and composition principles, changing image model capabilities, and effective visual advertising techniques.
RESULT
An adaptable system powering autonomous, professional-grade creative at scale for advertisers of all sizes.
PROBLEM
A cold start in the creative process slowed down advertisers. Unaware of the possibilities AI Creative Studio unlocked, advertisers were getting stuck iterating on sub-optimal prompts and content.
SOLUTION
I curated and implemented an inspiration gallery empowering creators of any skill level to expedite the creative development process.
The inspiration gallery provides a glimpse of AI Creative Studio's capabilities right from the start of the user experience. This expert visual and prompting guidance enables advertisers to quickly start and iterate from expertly curated prompts producing highly polished professional-quality content optimized for visual appeal and campaign performance.
The inspiration gallery is an intuitive entry point where creators see expertly curated examples even before logging in, and can easily navigate and select from content in different aspect ratios all created using AI Creative Studio capabilities. Selecting an item triggers a modern overlay containing creative and technical details, as well as an intuitive navigation to advance or go back through gallery items. An option to "try this example" leads creators to the main AI Creative Studio interface pre-populated with the prompt used in the example.
RESULT
An effective tool inspiring and enabling creators to accelerate ideation-to-output cycles from hours to minutes.
PROBLEM
Advertisers lacked knowledge of effective prompting to generate themed images or recreate professional-grade visual effects
SOLUTION
I designed and implemented a theming system enabling creators to apply expertly curated visual styles to their content with just one click, while maintaining product and target audience relevance as well as brand style adherence. I added further customization options with visual effects and composition settings empowering advertisers to produce professional grade styled content without any prior prompting or creative expertise needed on their part.
RESULT
Expertly curated styles and effects contributed to a 1045% increase in active advertisers within 3 months of launch. Advertisers use styles in over 45% of total generations, save on average 53% of images generated with styles (a 32pp increase over non-styled images) and use 86% of saved styled content in active campaigns.
PROBLEM
AI Creative Studio introduced powerful generative capabilities and the experience needed to make complex workflows feel intuitive, flexible, and fast.
SOLUTION
I led the design and implementation of core UI components and end-to-end UX workflows across the product. I developed reusable patterns, structured key user flows, and refined interactions for generation, editing, and inspiration features so the product felt more intuitive and consistent.
By translating complex AI capabilities into clear interface behavior, I helped make the system easier to understand, faster to use, and more effective for creative exploration. I also helped create overview content visually demoing core workflows and additional functionality.
RESULT
In A/B experiments after 25 days, new workflows drove an average of 14% uplift in successful generations. The work improved usability, reduced friction in core creation flows and enhancement features, and strengthened adoption of AI-powered image generation.
GENERATED IMAGE FEED
PROMPT BOX REDESIGN
ADDING PRODUCTS
SYNCHRONOUS AND QUEUED GENERATION
IMAGE CAROUSEL WITH DETAILS
EDITING TOOLS
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